S
supathrive
New member
Has anyone here ever recorded a commercial for radio before? I'm working on my first and was wondering if there are any special techniques I should be using.
thanks!
-jameson
thanks!
-jameson
Massive Master
www.massivemastering.com
Sidechain compression and high-pass.
R
radiorickm
New member
just a few things
radiorickm <- been there & done that.
first thing. talk to the station you are going to send the cm to. some stations want cd, some tape, some wav. make sure you get them what they need.
also on that point, there are a couple of timing things you need to check. most stations i have worked at want exact legnth cm's. meaning you should make them EXACTLY 30, 45, 60 what ever they want. this is really inportant in the digital/computer cotrolled world. However, i did work at one station that used odd legnth, like 47 seconds. made backtiming songs a pain in the ass!.
remember that the content of the commercial, or the speech part is the most important to the advertiser. it is the part that must come across best. the music is just fluff usually, or the hook.
i used to record cm's in what i called a "U pattern". in the beginning, the music track was loud, then it fades for the voice over, the it rises again at the end. you gotta make the info fit into the dip in the "U".
you can listen to the background music and put your speech into a "sympathetic pattern" or speed your voice to the music. also, when you take a breath, try and get back in on the 1 count of the music. sounds more natural.
well, good luck in your endeavour.
radiorickm <- been there & done that.
first thing. talk to the station you are going to send the cm to. some stations want cd, some tape, some wav. make sure you get them what they need.
also on that point, there are a couple of timing things you need to check. most stations i have worked at want exact legnth cm's. meaning you should make them EXACTLY 30, 45, 60 what ever they want. this is really inportant in the digital/computer cotrolled world. However, i did work at one station that used odd legnth, like 47 seconds. made backtiming songs a pain in the ass!.
remember that the content of the commercial, or the speech part is the most important to the advertiser. it is the part that must come across best. the music is just fluff usually, or the hook.
i used to record cm's in what i called a "U pattern". in the beginning, the music track was loud, then it fades for the voice over, the it rises again at the end. you gotta make the info fit into the dip in the "U".
you can listen to the background music and put your speech into a "sympathetic pattern" or speed your voice to the music. also, when you take a breath, try and get back in on the 1 count of the music. sounds more natural.
well, good luck in your endeavour.
H
Henri Devill
New member
radiorickm said:
Cool..Never though of that!..Im gonna have to log that in the 'ol brain if I ever do some more voiceover..Thanks good info
J
johnnyfever
Drummer and Pipedreamer
supathrive said:
I produce radio commercials for a living. I have won a few National awards. Been doing it for over twenty years. It would take me about a year of sending you a long email every day to cover all the stuff to cover about radio production. You need to be more specific.
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