
ido1957
9K Gold Member
For music, the requirements are referred to as the MAPL system. Following an extensive public hearing process organised by the Canadian Radio-television and Telecommunications Commission (CRTC), the MAPL system, created by Stan Klees (co-creator of the Juno Award), was adopted as a way to define and identify Canadian content in pieces of music for the purposes of increasing exposure of Canadian music on Canadian radio through content regulations governing a percentage (25%) of airplay that is to be devoted to Canadian music. The percentage was increased to 30 per cent in the 1980s, and to 35 per cent in 1998.
Some stations — especially those playing formats where there may be a limited number of Canadian recordings suitable for airplay, such as classical, jazz or oldies, may be allowed by the CRTC to meet Canadian content targets as low as 20 per cent. Stations in Windsor, Ontario are also permitted to meet lower Canadian content targets, due to Windsor's proximity to the Metro Detroit media market in the United States.
Be a Canadian band and you're guaranteed airplay and royalties. I always wondered why Nickleback got so much airplay...
Some stations — especially those playing formats where there may be a limited number of Canadian recordings suitable for airplay, such as classical, jazz or oldies, may be allowed by the CRTC to meet Canadian content targets as low as 20 per cent. Stations in Windsor, Ontario are also permitted to meet lower Canadian content targets, due to Windsor's proximity to the Metro Detroit media market in the United States.
Be a Canadian band and you're guaranteed airplay and royalties. I always wondered why Nickleback got so much airplay...