Best way to drive download sales?

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BeGrody

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Does anyone here do sales of digital downloads ? If you do, what activity has seemed to have the highest correlation to new sales? Getting played on radio or podcasts? Playing live and mentioning the availability of songs online? Posting on social media? Other?
 
Play a genre that appeals to older folks.

My band that did 80s style glam rock always sold more downloads than any other project
 
Stumbled upon your post from a year back - hope you've found some success with your digital downloads! In my experience, it's a combo platter. Podcasts/radio can definitely give a boost, but live gigs (if they're your jam) and consistent social media activity are key too. But don't forget the power of SEO. Optimizing your online presence, whether that's a website, social media, or your profile on a digital marketplace, can make a world of difference in driving traffic (and hopefully sales). You can use a site SEO checker to see how you're doing and find areas to improve.
 
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BeGrody said:
Does anyone here do sales of digital downloads ? If you do, what activity has seemed to have the highest correlation to new sales? Getting played on radio or podcasts? Playing live and mentioning the availability of songs online? Posting on social media? Other?
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What Happened? I do the following - get my songs on all the Streaming sites - I use Tunecore to manage that - get as much as I can on Podcast like Sound Opinions - everyone you can get on is a bonus - do something newsworthy so you get into Digital Media - get Interviews/reviews on the Digital Media sites - Have significant presence on all the Social Media sites - shape each one to a target audience - such as Facebook is going to be mostly Older People - Twitter is going to be Trending People - TikTok is going to massive amounts of younger people - Get videos onto YouTube - Vimeo - MTV (yeah they have a site) - and then make sure you are playing out enough that you name gets mentioned when talking about groups in general - and have lots of interactions that will invite people to make your videos and podcasts go viral.
 
In my experience selling digital downloads, I've found that posting on social media plays a significant role in driving sales. However, it's important to go beyond simply sharing links. Engaging with your audience, building a community, and offering exclusive content or limited-time promotions can create a sense of value and encourage conversions. Additionally, leveraging email marketing campaigns can be highly effective. By capturing leads through email pop-ups on your website and nurturing those leads with targeted content, you can increase the likelihood of converting them into paying customers.
 
AlexJordan said:
In my experience selling digital downloads, I've found that posting on social media plays a significant role in driving sales. However, it's important to go beyond simply sharing links. Engaging with your audience, building a community, and offering exclusive content or limited-time promotions can create a sense of value and encourage conversions. Additionally, leveraging email marketing campaigns can be highly effective. By capturing leads through email pop-ups on your website and nurturing those leads with targeted content, you can increase the likelihood of converting them into paying customers.To learn more about effective email pop-up strategies, check out this comprehensive guide: https://claspo.io/blog/email-pop-up-complete-guide-with-15-excellent-examples/. These tactics have shown a strong correlation with driving new sales of digital downloads.
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When it comes to driving sales of digital downloads, it's crucial to adopt a multi-channel approach. While getting exposure through radio or podcasts can increase brand awareness, the most effective strategy I've seen is a combination of social media marketing, live performances, and targeted email campaigns. Leveraging social media platforms to engage with your audience, share snippets of your music, and create a sense of community can generate buzz and attract new customers. Live performances provide an excellent opportunity to showcase your talent and directly promote the availability of your songs online.
 
Building an email list has worked best for me. A direct connection with fans makes it easier to promote new releases, offer discounts, or send exclusive content. Social media helps, but algorithms are unpredictable, while email stays consistent. If you're looking for more ways to increase sales, you can read more about the company and see what strategies they suggest.
 
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What helped the most was sharing parts of my creative process regularly, clips of tracks in progress, how I made certain sounds, that kind of thing. It slowly builds interest, and when I do mention that a track’s available to buy, people are more likely to check it out.
Having a website made a big difference too. I use Noiseyard, it lets me sell downloads directly, has a mailing list feature I use to send out discount codes or pre order links, and helps people find me through search since everything’s in one place: music, bio, links, blog etc.
 
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