What Happened? I do the following - get my songs on all the Streaming sites - I use Tunecore to manage that - get as much as I can on Podcast like Sound Opinions - everyone you can get on is a bonus - do something newsworthy so you get into Digital Media - get Interviews/reviews on the Digital Media sites - Have significant presence on all the Social Media sites - shape each one to a target audience - such as Facebook is going to be mostly Older People - Twitter is going to be Trending People - TikTok is going to massive amounts of younger people - Get videos onto YouTube - Vimeo - MTV (yeah they have a site) - and then make sure you are playing out enough that you name gets mentioned when talking about groups in general - and have lots of interactions that will invite people to make your videos and podcasts go viral.Does anyone here do sales of digital downloads ? If you do, what activity has seemed to have the highest correlation to new sales? Getting played on radio or podcasts? Playing live and mentioning the availability of songs online? Posting on social media? Other?
When it comes to driving sales of digital downloads, it's crucial to adopt a multi-channel approach. While getting exposure through radio or podcasts can increase brand awareness, the most effective strategy I've seen is a combination of social media marketing, live performances, and targeted email campaigns. Leveraging social media platforms to engage with your audience, share snippets of your music, and create a sense of community can generate buzz and attract new customers. Live performances provide an excellent opportunity to showcase your talent and directly promote the availability of your songs online.In my experience selling digital downloads, I've found that posting on social media plays a significant role in driving sales. However, it's important to go beyond simply sharing links. Engaging with your audience, building a community, and offering exclusive content or limited-time promotions can create a sense of value and encourage conversions. Additionally, leveraging email marketing campaigns can be highly effective. By capturing leads through email pop-ups on your website and nurturing those leads with targeted content, you can increase the likelihood of converting them into paying customers.To learn more about effective email pop-up strategies, check out this comprehensive guide: https://claspo.io/blog/email-pop-up-complete-guide-with-15-excellent-examples/. These tactics have shown a strong correlation with driving new sales of digital downloads.