ATR tape isn't really "rated" +3/+6/+9/+whatever but if you look at the spec sheets it equates to about +11.
Everybody take note that not all machines have bias amplifiers that can properly bias even +9 tape, and even if they do the electronics may not be able to push levels to tape high enough to saturate the tape before they themselves start clipping...clipping electronics do not sound as nice as saturating tape IMO.
The advantage to super high output tape like +9 and ATR tape is that the tape can handle higher levels before saturating and this means you can get a CLEAN signal that is further away from the noise floor of the tape. What I'm saying is that, IMO, ATR tape and +9 tape makes more sense for somebody recording a string ensemble than it does for somebody recording a power trio. You might like the saturation effects for the power trio and the tape's noise floor is not typically as much a concern with less dynamic louder source material...+6 or even +3 tape may make more sense for that type of material as you have more control over saturation level without stressing the electronics.
This is backwards from what seems to be the general ideology which is to get higher rated tape for louder less dynamic source material...slam the tape/push it to the red/bury the meters, etc. Worse yet people will do this with noise reduction engaged.
That being said, I bought two pancakes awhile back of SM900 to use with my BR-20T because I don't plan on using noise reduction so I wanted to push the nominal level a bit to stay further away from the noise floor, but I also want to keep it fairly clean because I'm using it for mastering and I figure I want to get my saturation effects during tracking and get a good clean master.
I really like how it sounds, though I haven't done a proper biasing yet, but what I've heard of it sounds very nice.
My tune has shifted a little since I got 2 cases of NOS GP9 for $30 so I'll be setting it up for that, but I expect it to be quite similar in sound as well as the setup.
Never tried ATR tape but I hear great things about it and someday I might.
Just think about your intentions and reasons when selecting tape. That cool vibe you are getting might be your electronics going "pleeeeeeeeez ssssssssstop....ssssssssstop!!!

" while you try and push +9 tape into saturation when instead you might hit +3 or +6 tape with lower levels and start hearing the real deal, and your electronics will thank you.
My 2p/food for though/something to chew on.