
Velvet Elvis
Ahh humma humma humma
While I agree with Shailat and Bear about giving the client exactly what they want... and what they are capable of...
There also comes a time where production is involved... maybe the producer is the one saying... use Autotune because this singer tends to lose their emotion the more you force them to sit and retake and retake and retake and retake and retake.
Sure you'll get it right... but it will sound like crap because the singer will be so worn out and will be trying soooo hard to hit the pitch that their delivery will suck.
Yes, its the engineer's job to make things clean, transparent and pleasurable to the client... but regardless, their are times when the autotune will in fact do the trick.
If that were not the case... it would NOT be used in the "big boys" studios as much as it is.
Granted we all have our feelings about it... and we all have our ideals about how to best treat our profession... BUT bottom line is I might think one thing, you might think another... but BOTH sides are reality. They both happen... from the garage studio alllll the way up to the ones paying thousands of dollars an hour.
For me... I'll do just as the client wants... but if they don't care... I use the autotune... because 9 times out of 10 we will get more solid delivery of emotion and sincerity on the takes (which I believe makes for a better song - and remember I don't set my unit up so that is making corrections all over the place) with less trauma to that same client.
If they are concerned about coloration etc... then CERTAINLY I will listen to them (although ones that are THAT concerned with it probably are not in my studio when they could drive into Chicago and have one of the big big big boys do it).
Maybe in Canada its different, but from where I sit I am less than 4 hours to some of the biggest baddest studios in the Midwest (Minneapolis, Kansas City, Chicago, St. Louis, Milwaukee) etc.
Velvet Elvis
There also comes a time where production is involved... maybe the producer is the one saying... use Autotune because this singer tends to lose their emotion the more you force them to sit and retake and retake and retake and retake and retake.
Sure you'll get it right... but it will sound like crap because the singer will be so worn out and will be trying soooo hard to hit the pitch that their delivery will suck.
Yes, its the engineer's job to make things clean, transparent and pleasurable to the client... but regardless, their are times when the autotune will in fact do the trick.
If that were not the case... it would NOT be used in the "big boys" studios as much as it is.
Granted we all have our feelings about it... and we all have our ideals about how to best treat our profession... BUT bottom line is I might think one thing, you might think another... but BOTH sides are reality. They both happen... from the garage studio alllll the way up to the ones paying thousands of dollars an hour.
For me... I'll do just as the client wants... but if they don't care... I use the autotune... because 9 times out of 10 we will get more solid delivery of emotion and sincerity on the takes (which I believe makes for a better song - and remember I don't set my unit up so that is making corrections all over the place) with less trauma to that same client.
If they are concerned about coloration etc... then CERTAINLY I will listen to them (although ones that are THAT concerned with it probably are not in my studio when they could drive into Chicago and have one of the big big big boys do it).
Maybe in Canada its different, but from where I sit I am less than 4 hours to some of the biggest baddest studios in the Midwest (Minneapolis, Kansas City, Chicago, St. Louis, Milwaukee) etc.
Velvet Elvis