Good Post! I think personally (I'm not a rapper anymore, never really considered myself one in the past as well) that eventhough a lot of people here and there would answer your question w/ the "I'd talk about something positive, real, and w/ substance." These are the same people that when they notice how Rapper X from Killer Klan Records is getting attention/money b/c he's talking about killing, drugs, and putting women on the house, they'll adjust their style/content to go in the same direction. I think this a sad, but known fact w/ music. The majority is attracted to a "fake" like lifestyle simply b/c its more entertaining, and that's what the whole industry is about right? I think everyone wants to say they're gonna change the cycle and bring a real messege back to music but it takes someone who isn't afraid to not be noticed and take a chance that they may not be noticed. An example happened just last night! A group of clients/friends of mine invited me to a showcase @ a local bar b/c they were going to perform 2 tracks that I produced. When I got there they performed "Hustlers Anthem" a song about the hustle/struggle going on in their life and how they intend on getting out by any means. Simple topic, not that big on guns, drugs, and women, their best song in my mind. They did well live but lost to a group who's main messege was about having their .45 on them while they rapped, piles of dope in the trunk, and how they making women get on their knees. Entertaining, but we're college students... I doubt that lifestyle is believeable for us. Funny thing is the crowd (mainly young women) were going CRAZY! I just shook my head and left, I already knew the outcome. My point is that it's hard to "make it" if you talk about anything that doesn't make the listeners feel they are that, the drug dealers, pimps, expensive car drivers, etc... The world just wants to party @ 100 mph, not hear how something you did changed someone in the community's life. On that note, imma keep rooting for Lupe Fiasco! 1