Here are some ideas I have had in addition to word of mouth, web etc...
I printed free buisness cards ( http://www.vistaprint.com/vp/ns/bcfree.asp?gp=1%2F10%2F2003+8%3A29%3A35+AM ) for my son and 20 something neighbor... they distribute to any band they see... they definitly get out more then...