rob aylestone
Moderator
I remember when Technics started on their '1 bit' Mash version - which clearly wasn't one bit, but was over sampling. They tried to explain it at numerous staff events but never really managed a grown up explanation.
I've you want to see how daft it all was - this link tries to help but totally confuses. We sold loads of these by totally confusing the customers. Technics said it was better, supplied loads of technobabble and we told the customers it was better. In truth, I couldn;t hear any difference at all with these new Mash labelled machines and not once did I get told why it was better in language I could understand. Technics failed to explain it. They tried their sales division who clearly tried but were just as confused as we were and question and answer sessions got a bit out of hand with the specialists effectively disagreeing, so they brought out some learned, well qualified technical bods who talked a totally different language, and now, with hindsight, didn't understand it either.
What do you think of that article from 1990?
I've you want to see how daft it all was - this link tries to help but totally confuses. We sold loads of these by totally confusing the customers. Technics said it was better, supplied loads of technobabble and we told the customers it was better. In truth, I couldn;t hear any difference at all with these new Mash labelled machines and not once did I get told why it was better in language I could understand. Technics failed to explain it. They tried their sales division who clearly tried but were just as confused as we were and question and answer sessions got a bit out of hand with the specialists effectively disagreeing, so they brought out some learned, well qualified technical bods who talked a totally different language, and now, with hindsight, didn't understand it either.
What do you think of that article from 1990?