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Anything that helps talentless shmoes record more bad music is not a good thing.
Why learn how things work, why you might need them, and why you should use them? Just pull up a bunch of preset, pre-determined plugs and go!
I dig it but what if you're not a talentless shmoe? What if you're just not a talented engineer or can't afford one? People have their talents and it's super difficult (read: damn near impossible) to be a master-of-all-trades. I definitely see a market for things like this that goes beyond some dude that can't write a song but wants to impress his highschool crush with a catchy melody.
I guess I'm really just playing the Devil's Advocate here, since I really just want to learn the ins and outs. Let it be known that I'm not advocating for talentless shmoes around the world. I kinda just feel that maybe things shouldn't be so seemingly arcane and inaccessible all the time.
What they need is a PDF version of it, where instead of just running your stuff through a chain, it tells you how to build the chain for your specific DAW. It's not like the specific plugins they're using here are going to be spectacular or unique; it's just pre-built sfx chains.
With a tutorial that says "ok for protools, you can get decent pop vocals by applying X eq, Y compression, and Z reverb with these settings", then the schmoes might at least learn something.
I don't think anyone purposely sets out to suck, it just kind of happens along the way.
people who will opt to use this stuff don't really care that they have little clue about what is really happening, how the stuff is working, or why it's working.....they're just going to be focused on the the end result so they can sound like and think they are pros.
Waves has similar stuff with their "One Knob" offerings. Just chose the knob you need and spin it until it sounds good to you...and you're done.
Ah. That's the problem though. If you don't know why it sounds good, and you never take the effort to learn, it's never actually going to sound good. The less interested you are in the actual "how" of making it sound good, the less likely you are to be able to hear when it doesn't.
It sounds like an amazing plugin for noobs... but in reality it's not.
Trying running crappy tracks through it, it sucks. Try getting it to work on everything you do, you can't.
There is a reason the demo videos of this thing are good, and it's because the source material is good.
There are situations were it sounds cool though. I never upgraded from version 1, I don't use it enough. I find a plug like izotope's (even though I don't own it or need it) Alloy way more useful as an almost all in one solution.