Yeah, supply & demand. If there's no demand, stockpile & limit access to generate it. If there's no supply overstate the lack so you can charge more.
EXCEPT where you get nervous about the stockpile & dump it on some sucker country with a FTA.
Or something like that.
They changed coke, they changed the size of Wagon Wheels, they changed Iced Vo Vos, they changed MILO for goodness sake (that last one is a cracker - did it to reduce the obesity crisis - MILO predates the crisis by 4 decades) they changed Vegimite and now they're changing necks - corporate intellect! The strategist will get a bonus, the sales will go through the floor and he'll get a golden parachute for saving 0.034% on production costs at the same time as increasing the price by 5.7%. There'll be cuts to production which will generate a demand for the shoddy goods so that the stockpile can be metered out at inflated prices until production can come up to speed with an additional 5.2% cost cut by using string instead of slow burn fuses between caps.
Oh, sorry, you're obviously not talking about the same Goldtops I am. Hmm, Mushies on toast anyone?
Ah, capitalism - J.P.Barnum had it all sorted.