Hey. Just want to set the record straight here - we feel we´re being dissed unfairly...
OK. First, the link at the top of this thread is to our affiliate program. Apparently, Mr Mast didn´t actually read the page so here´s the principle spelled out in simple letters:
Websites join our affiliate program by sending us an email. We say yes or no. Mostly we say yes ?cos we like the exposure and we´re just nice like that. That affiliate partner gets a percentage of the license price of any customer that comes to us from his or her site.
Just to cover the main points again - it´s FREE. Mr Mast, you probably have, like you say, seen this idea many times - it´s commonly referred to as ?affiliate marketing? and we claim no patent on it. It certainly won´t cost you $48.
Moving swiftly on - we sell software that makes it easy for musicians and labels to sell music in the form of downloads. This is more than viable for a number of reasons:
1. The artist/label has full control over content and presentation which is something you don?t get on CD baby or iTunes. My favorite analogy is high street stores -
- iTunes is HMV or tower records - lots of music, impersonal, store brand MUCH stronger than the artist?s brand.
- CD baby is like your favorite independent store - you can discover exciting new stuff but you have to wade thru a lot of s**t to get to it. Again, store branding and identity is much stronger than that of the individual artist/label
- The DIY method - your own site (with or without the 1-2-3 Music Store) is like having your own flagship store. It?s maybe less accessible ?cos you?re not feeding off the synergies from your competitors but it?s easier to control and direct identity, branding and above all, quality. You and your music become something special.
So do you want to be sears or louis vuitton?
2. Most labels have their own site. A lot of bands do, too. What possible reason should they have for NOT selling their own music themselves? The software integrates into the site and hey presto, you can sell music downloads. If anyone has any clever answers to this one, bring ?em on ?cos I haven´t heard one yet.
3. We expect artists and labels to use music downloads as one distribution channel among many. It´s very, very cost effective and has a global reach. We actually support CD baby, BeSonic and lots of other like-minded initiatives. By all means, produce CDs yourself. Send demos to
Matador. Why not? But why should anyone ignore the chance that a cheap to obtain, cheap to maintain distribution channel can offer?
4. Selling downloads is a fairly sound idea in itself - Once you?re set up, costs are minimal. With some well positioned internet marketing, you can build up a global fanbase and sell your music all over the world. You may not get rich fast, but you?ll get a swift return on your investment plus plus. That?s enough for starters, isn?t it?
OK. Futurestar, thank you very much for your interest - feel free to get in touch if you have any questions or if you have any feedback/ideas. Mr Mast, hope you cheer up a bit soon, and please give up the trip of downing innovative, well-executed and well-meant projects. Especially if you haven't taken the time to read the material! Feel free to become an affiliate partner and make money for nothing, though.
Hope that the record is now somewhat straighter, thx for listening.