
Michael O'Regan
New member
So, do the labels A&R people check MySpace out for new talent occasionally?
Did you find that singer just browsing MySpace, or were you following up a lead?
-Mike
I think you got it.A&R people look for a buzz in the locale. If they hear people talking about a band and describe them as good, they investigate. If you're packing clubs, you're going to get noticed. In the 1970s you could create a buzz on the live scene and get scouted. In the 1980s you often (but not always) needed to 'shop' a demo tape to an A&R departement to get someone to your show and they would then have to see a packed club and a great band.
Now just about everyone has a recording that they shop, usually digitally perfect, but it is really hard to fill clubs. Few bands can to do it because people aren't as captivated by the spectacle of a live band anymore. It may also be that people are just bored with guitar bands. Far less money is available for labels to market a band since the advent of online downloading. Rising above the crowd is harder than ever.
You could say that the music matters, or the show matters, or the ability to play the instrument matters, or the looks matter, or the gimmick or whatever, but the truth is that all of it matters. And you have to get noticed and talked about. It is an industry that is more treacherous and perilous than ever before. Very difficult to rise above the crowd.
I think you got it.
I have a pretty popular myspace but it doesnt even send hits to my websites. The myspacers are kids and spammers. Almost everyone automated I offer reviews of albums and what not with free promotion. And I get 20 messages a day "check my shit out one" or "I got beats or email blast for sale" lol I have full instructions on how to approach me for promo.
Fuck A&R's, Labels go for proven sales and a proven product. If your not dropping 20,000 every 6 months or so your wasting your time. They want to take you finished cd and spread it to different regions if you already tried that. That hurts you even more.
My friends band sells out locally they have a root vibe live instruments and all. So they get to play everywhere rock or rap clubs. Last I knew they had 400,000 myspace hits. It takes much more then myspace but my point is there on the road everyday and there no closer then they were 5 years ago. More fans thats it. There doing fine for themselves but there far away from BET.
I work A&R for a label and am in the process of setting up a new label, transonicrecords.com. I'll always put in extra legwork to find exciting new stuff on Myspace and some companies will ask to see a myspace site if you have one (I know Transoncirecords and Kitchenware ask to see myspace as a way of getting a feel for a band's music and personality)