I doubt Marshall is using NOS EL34's. They are probably using Yugoslavia (former) made tubes from names like Svetlana, JJ, Ei, or russian.
NOS tubes should last a very very long time in typical operation. I have a 66 Gibson Skylark with all original RCA tubes, and it still sounds the better than with new tubes. I play it a lot. (To be fair though, Im not sure how much use it got until I bought it a few years ago). I have lots of old used tubes that sound great when compared to new tubes.
Power tubes wear out most readily...compare the volume you have with a new set of power tubes (after rebiasing). Loss of volume is what you'll mostly likely notice with worn out tubes.
Preamp tubes last a very long time, but a phase inverter tube normally works hardest and is more likely to expire early. Preamp tube failure comes in many disguises...
As far as tubes go, just use what sounds good...and keep the power tubes biased safely.
Ahhh...the warm glow of tubes on a cold winters day...