Mix magazine

[Big Daddy]

I seem to be reading online reviews from Mix magazine for gear reviews.

Do they ever say something stinks?

So far everything I have read every piece of equipment they review is great or great for the price.

I get better reviews from places like, Musicians friend, ZZ Sounds, American music and so on.

For that matter most of the reviews I read are always positive in any magazine.

I remember that happening to the guitar rags when they turned into 100 pages of advertising.

I know that a review is subjective but come on.......it's impossible for all that gear to be GREAT!!!! Just alone the odds are against it.

 

[liv_rong]

paid publicity.

same shit with the music industry.

i remember reading in Stuff or something a while back, they were talking shit about the new my chemical romance. it was just a small thing, but why even waste the time? its just there to make people think they should hear it and see for themselves which in turn makes money.

its hard to trust those product reviews.

especially with the behringer stuff hahahaha

 

[jeffree]

Daddy, I think it's the old idea of not wanting to bite the hand that feeds you, eh? But I've been reading these mag reviews for years now and have noticed a couple of ways that mags get around the not-biting part. Some mags, like Tape Op (a great one), have explicitly mentioned that they usually choose to review gear that they like and ignore the rest that they receive. Another common approach is to add some key qualifiers to reviews so that continued reading of that mag will begin to reveal those subtle pointers that highlight a piece of gear's weaknesses weaknesses in a low-key way (e.g., "the low end of this monitor was boomy in my studio, but it may just be the characteristics of my room" = "the low-end is too boomy").

One method I use to find reviews that can help me is to note the reviewer's name. Once I know his/her general writing style--and general likes and dislikes--I have a much easier time catching the drift of his/her reviews. One writer that comes to mind is Paul White, Editor for SOS mag. I've read enough of his reviews that I can quickly get a sense of just how impressed he is with a particular product even if the review seems kind of positive on the surface. I have my favorite reviewers, and I tend to trust them much more.

But I know nothing about "Mix" mag.

Best,
J.

 

[CoolCat]

I like SOS, Sound on Sound...they add the Pro's and Con's...seems ok. I don't doubt the payolla....where there's money there's marketing which leads to payolla.