Audiomaster has lost all credibility with me. Most places that label themselves "internet mastering facilities" make me wonder things...
They rarely have photos (Except for Audiomaster, which had photos of MY room), some have very little information (except for Audiomaster, which had a lot of information from MY site), and some are just plain deceiving - I see them all the time claiming to have Fairchild 760's, Urei 1176's,
Teletronix LA2A's, etc. - I know that they have the UAD collection (nothing wrong with that - so do I), but many of them are parsing their sentences to insinuate that they actually have a $30,000 Fairchild in the house. BTW - In Audiomaster's defense, they DO mention "digital emulations" of...
Here's a good one - "Mastering grade digital converters" - What the hell does THAT mean? Digi?!? Lynx?!? Echo?!? All of which are fairly good, but "mastering grade" has a certain gravitas to it. The two things that I want to know more than anything else as far as gear is concerned in a mastering room are converters and monitoring. Everything else (except for experience, of course) is secondary. Another Audiomaster example - It used to list Event TR8's as mains (in a mastering room?!?) and after Blue Bear let his opinions out on the referenced thread, the AM site now says "Custom built monitoring system." Of course, maybe it's a custom built monitoring system now. Maybe it's
an Event TR8 with a nail in it. Who knows?
As far as offering services over the internet, I have no problem with that. I have clients from all over the U.S., Canada, South America, Europe - I've never met or even spoke to many or most of them in person, on the phone, or otherwise. I'll even open up an FTP session for clients if they want to send their stuff in over the net. However, the general idea of
specializing in "mastering over the internet" leaves a strange taste...
[EDIT] After thinking about that a bit, I'd like to rephrase slightly... There are many sites (mastering and otherwise) that are anywhere from overly vague to blantantly deceptive. These sites, especially the latter, are the ones that bug me. If someone wants to do mastering in their bedroom on $1500 worth of gear, that's fine. If they want to charge $10 per tune to make some extra cash so they can get new gear, that's wonderful. I don't even have a problem with "slick" websites. Hell, I try to make mine as "slick" as possible. That's the first impression in many cases.
What I DO have a problem with are the claims that are inferred by some of these sites - Phony photos, phony gear lists, outrageous claims - All aimed at pulling the wool over inexperienced artists' eyes. The bands deserve better treatment.
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