well if he has been rapping for years and the most creative stuff he can come up with is the likes of "its the t.u.m the zilla my nigga, oh wait get the cake my mind is on them figgas, the bitches, the cars" or even better "i make girls lose it, seriously lose it, the camera's set up baby if you wanna use it" then he should have quit already.
its even sadder if he is signed to a major like you said. This guy has an opportunity that a lot of people would kill for. If the label pushes him, he has the opportunity to spread his voice to the world and say what he wants to say, but he's going to waste it by making popcorn tunes, probably become another one hit wonder, then fade off into nothing. does anyone give a fuck about hurricane chris anymore? even freaking soulja boy got signed to interscope, will he ever make another hit? anybody remember mims? now what do all these artists have in common? They all made shitty, catchy songs, got popular, then dropped off never to be heard from again. This guy is going to go down the exact same path if he keeps writing verses like this. He just better hope that talented producers are willing to work with him while his name is a little bit hot. Maybe he'll even get a little money off an album sale, and good for him, but it won't last for him if this is the result of several years worth of hustle.
once again don't take it personal mindset, good for you for getting to work with artists who are temporarily in the limelight. The producers get to stay in the game long after their one-hit-wonder artists drop off, and the production is really all anybody listens to songs for these days anyway cause everybody's come to expect their artists to sound just like this.
They are under Universal. and personally I rather listen to something more creative & lyrical. But I also cannot be picky choosing who I want to lace productions with. Especially these days, when that chase to "make it" is pretty much ending, now its like tums last album. Eat or get ate. These types of productions won't be the 'highlight' of my career lol. these r jobs that still remain necessary. unless I had so much power to change the industry & the world right now, than I have to keep this label headed in the right direction. BUT anyways this ain't the first major I worked with. This is an addition to work I already compiled in my portfolio.