This is actually a somewhat pointless endeavor....I mean, I have been a fan of Jackson guitars since WAY back and I'm never gonna budge. Just as I'm sure many people are ESP fanatics. Really and truly these guitars are so similar that you almost can't call it. It just comes down to a matter of taste. One advantage I see for ESP is a broader variety of styles...such as the "Les Paul" styled line (which ain't a bad guitar but I would never play a fixed bridge - so why even ask me?) But then you have the fact that you can buy a Jackson custom made here in the states (which is a big bonus in my book!) I was being somewhat...okay...very tongue-in-cheek in my first post, but honestly, nobody could really say either one is better based on any tangible factors...........but my Jackson is still better