I voted on number 2.
Here in the T-Dot the hip hop scene is pretty dry (listener-wise). Nothing like the streets of NY where cats are on the street corners hustlin' mixtapes, talkin' about upcoming events. Not that much talent to collab with also, so it's either you have to work extra hard to get where you wanna go, or just forget about the idea of going anywhere musically altogether.
In my case, I choose to stand alone and show the people that it's still possible in this day and age. Pretty much it's up to the artist's themself to get the news out. If the listeners don't see a confident person on the pedestal and someone that's not a leader, then believe me, they will critize you to hell and back. Cuz that's all they can do and they think it's givng them a higher status by saying stuff about you. But in reality, they couldn't even hold a crowd for 15 seconds on the mic.
So my advice is, take all the hatership and channel it into energy, then show the people who you are. You'll be surprised how many true fans this method will attract, regardless of where you're from.