I agree completely with what letterq says.
Incidentally, you'll rarely get a group of musicians to agree on what is the ideal "good" kick drum sound. A lot of sound engineers do agree though, and that's where the arguments begin.They are usually looking for a clicky thud like what you'd hear in a drum machine. I personally prefer a more resonant thud and I don't usually go all that heavy on the kick (I play a lot of jazz). If I were to be playing all "heavy metal" or "heavy rock" then I also would want a powerful "clicky thud" that would loosen all your fillings.
What letterq said about the 1 ply is important to remember. It just records better. It gives you more attack and resonance to the head and you really do want a resonator head (I know some sound engineers don't like them, but they don't know everything, they just think that they do) Your kick drum is a drum, not an electronic model. It has subtlties to it and when you play like I do, there are a lot of grace notes that are played on the kick that are almost inaudible, but they are there to give more foundation to the music. You want a more responsive head for that.
Dampening is usually necessary, but keep it to a minimum. I pulled the pillow out of my kick when I went to the Evans EMAD 1 ply heads and I'm really pleased with the sound. I used to tape on a piece of foam to the outer edge of the kick batter as well as the batter badge to achieve the correct tone and inside the drum I had a pillow. By the time you're done, you have to really jump up and down on your pedal to get any kind of tone.
I cut a small sound hole in the resonator head at about 4:30 or 5:00 as you face it. It is normally between 4"-5" in diameter (smaller than the "holes" trim that you can buy) but enough of an opening to please the sound engineers and I have enough resonator head left to get some of the benefits from it.
Try lots of things until you get your optimum kick sound, and it will be all yours, and you'll have a whole group of people that will like it and another whole group tht will say it sucks. Go figger.
