Another nerve touched here, too....
You can literally chart the relationship that Gibson has had with the tonewood business by looking at the instruments. For instance, during the 80's, The Gibson Co. was very hard to do business with for the tonewood cutter, so there was no reason to really send them the high quality wood (or any wood, for that matter). I've literally been lied to by Gibson ("the check's in the mail", "we never received the material", etc. etc.) to the point that it was no longer any fun doing business with them.
Apparently, most other wood cutters felt the same way, and companies like PRS, who valued the look and vibe of (at that time) a 40 dollar piece of wood that increased the value of the instrument by 1K or more (a real no-brainer there, Gibson!), increased their market share, and good wood had *something* to do with it...
Actually, I feel the best wood that has ever been in instruments is in the modern guitars, both acoustic and electric. When I first started cutting tonewood 21 years ago, there was maybe one other outfit cutting wood specifically for instruments, and now there are 20, some with as many as 15 employees--it's a big biz...
It's stunning how bad a lot of the wood is in old Martins and Gibsons, and it's also stunning as to how good an off-quartered, poorly sawn piece of spruce can sound in a pre-war Martin. With that in mind, it should be fun to hear some of the modern instruments in 50 years or so...
Bruce Harvie
http://www.rockisland.com/~tonewoods