"Fender and Gretsch Join Forces"

[hixmix]

August 19, 2002

"SCOTTSDALE, AZ - Fender Musical Instruments Corporation (FMIC) and Fred Gretsch Enterprises, Ltd. (Gretsch) proudly announce today that the two companies have entered into an agreement wherein FMIC has been granted the exclusive rights to develop, produce, market and distribute Gretsch guitars worldwide. "

Maybe we'll see some nice Gretsch blowout sales before the year is up.

 

[philboyd studge]

Well, Fender swallers up another guitar company, haven't seen a loss of quality from their aquisitions though. Gretsch made some fine guitars, then again, they made the Roc Jet.

 

[Treeline]

Well, if Guild is an example, then maybe we can expect good things from the arrangement. Fender pulled Guild out of the swamp, got it through intensive care, fed it and gave it a good bath, then let it build and sell guitars. The new Guilds I've seen are gorgeous.