Vikki said:
Theres loads of companies selling recording mics these days and many are aimed at the Neumann sound and i think some of the Chinese models may be pretty good. So whats happening at Neumann these days. So have they been left behind and not changed with the times or are they still selling as many mics as ever, or are their workers sitting twiddling their thumbs. Just a thought. Vikki(uk)i
Neumann is in no danger right now, but I think they have felt a pinch from other companies. You have to understand, Neumann owns many factories, employs many people, has many offices all over the world, and pays a lot of taxes. Their overhead is a ton. Their mikes have to be expensive to pay for all of this.
Several years ago, some mic companies, and other companies looking to get into the microphone business, looked offshore to build. The technology was good, but the implementation was poor. Several brands decided to jump into the market by buying off the shelf microphones from these Chinese assemblers and putting their brand names on it. This started with RODE, then Marshall. ADK jumped in before I did, and even some European companies like BPM did the same thing, but they were off the shelf catalog mikes.
This was a very inexpensive way to get a decent sounding mic for very little money, but they broke a good deal, QC was terrible and many of them sounded really bad. Brent Casey later joined Marshall and did some improvements, but it was clear to Brent, they did not want to do much. His suggestions and ideas were rejected. By that time, I had been doing it differently. I was taking what was there, and changing it from the ground up. I was one of the first to bring better quality out of China. Then we spent time there to be sure the build quality was there, and the QC was extensive. This is why I suggested to 797 to become my partner sort of speak. They do not own any portion of my company, but I convinced them that if I let them put their name as the builders of Studio Projects, that I expected something for it. That was the changes I designed, and total QC with better build tolerances.
Then Brent Casey who was disappointed with Marshall came to me via Harvey Gerst. I hired Brent and he has taken my start much further. Now, there are many offshore companies out there, and the reason these offshore products are getting better, is the designers like Brent are telling these companies how to do things. Some do it right, and yet, there is still a good deal of junk out there.
Each year, the off shore products get better and better. Soon, Neumann will have to do something about it, or they may get hurt. They are fine right now, but by the end of 2005, more upscale products will be coming. I can tell you we have more upscale microphone products coming in 2005, and I suspect some other companies like Peluso and others will do the same. These new products will be hard pressed to be beat.
Remember, when Japan first started their electronic revolution, everyone said the quality sucked. Now, they are revered as the leader in QC and quality. This will happen in China. They know they have to be better. If not, they will lose the business. Neumann will be looking at all of this, but they could open a factory in China if they want to.
So, there is my take on your question...