One of the things that I like about using CBI is that there are options available ranging from what type of connector used, how the snake boxes are milled, different options as far as gauge, jacketing, and even brand of cabling etc... This does make it hard sometimes to compare prices because sometimes people will tell me what price they saw somewhere. Whereas I am happy with the cables that I have been buying (Belden wiring and often even the upgraded Belden Brilliance wire, star quad etc....) CBI does make a bunch of cheaper smaller gauge cables that I would not reccomend. It seems every time someone wants me to price match they saw a "good quality" cable somewhere for really cheap, but in reality it was some lame sales person telling them how awesome one of the cheapy cables is.