The other interesting thing about that site is the TOTAL LACK of specifications available -
Could it possibly be that if you aren't buying the "sizzle", the "steak" ain't worth eating?
Word of advice - don't fall for a sales pitch based on "so-and-so uses them and loves them" - it's called hero worship, and it's been responsible for people buying shirts, shoes, cigars, even cars and trucks.
IF you want good quality cables, do some research on REAL performance factors and buy from a logical standpoint.
these george L cables (who is he, anyway?) may be OK for people who can't solder, but remember there's a ton of hype out there, aimed at people who either shop by favorite hero recommendation or buzzword.
IF you want quality and don't have lots of money, learn to solder and buy quality bulk cable and connectors and roll your own.
Also, if you're using un-balanced Hi Impedance connections, don't buy ANY cable that doesn't list capacitance-per-foot specs that are less than about 20 pF per foot. Your high freq response will be the first to go, so you turn up the treble, and turn up the noise at the same time... Steve