Skim, I'm not saying to fuggedaboutit - If you want to experiment with loudness techniques, please go ahead. I'm just stating that pushing the input into a limiter is normally not going to make things much better - It hurts more than it helps.
I apologize if my comment offended - Not what I was intending. I know that I seem to appear a bit "short-fused" on this topic. This is a very sensitive subject for me. A lot of otherwise great sounding recordings are being hammered into the ground for the sake of sheer volume and it truly sickens me.
Anyway, the point is that there is no magic bullet or technique - You're trying to stack nickels to make dollars. Every 1/2dB EQ adjustment - Mid-side, parallel compression, phase adjustment, harmonic saturation... They ALL are crucial to the overall volume of the finished product. All have to be taken into account, and all have to be in harmony with everything else. Pushing a limiter adds volume until it adds distortion. Then, it only adds distortion.
If absolutely nothing else, put the limiter at the end of your chain (before dithering, of course) and set it to -0.5dB. Then forget that it's there. All it is is a brick wall that nothing should penetrate (although things can and will, but that's for another thread).
Use a compressor - Maybe even (God forgive me) a multi-band compressor if you have one. Experiment with every control on it. Use THAT to get some extra volume.
HOWEVER - As stated before, the maximum apparent level you can attain is STILL determined before the recording starts. There are plenty of recordings I get in here that will NEVER be as loud as a commercial CD. They don't have the potential, period. Maybe they used the wrong guitar tone. Maybe the drum mix is too loose. Maybe the vocals are too loud. Again, stacking nickels to make dollars. Everything has to be right BEFORE and DURING the session for it to be loud afterwards.