I started in radio in 1987 and now I'm self employed, doing voice overs (read: desperately seeking work!) I've been fortunate to hear, learn and work with some amazing voice talent. But I'll be the first to say I'm no expert. That being said, here we go:
This is aimed at the voice talent but producers need to listen for all of these elements, too!
1.) Black Opal: The open and general delivery is great but the word "beautiful" is stressed in a way that screams "I NEVER DID THIS BEFORE!" Its fun to try out "sexy, sophisticated reads" but the bulk of voice-over work is not like that - its just straight, natural reading. Get that down first, then move on to sounding sexy, cute and cuddly.
2.) Revlon: Same thing. The open sounds good but the "naughty" girl act sounds like just that - an act. If you think of Voice Overs like acting, you'll begin to understand why James Earl Jones does what he does and Jeff Goldblum does what he does... Its called range. Exploring it is fine but understanding it is crucial. You never hear James Earl Jones doing screaming car dealer ads do you?
3.) Honda: This one is pretty bad. It shouldn't be, however, becasue this is the only example of what the voice talent REALLY sounds like. But there are some obvious problems with inflection and diction. Listen to how these words sound: minature golf, unexpected hugs and did I hear BIRFday parties??? Maybe not but it sure comes across like that. These are the kind of things that crush any chance your demo might have. Work on them.
The production sounds fine but these are VOICE OVER DEMOS so they're mixed wrong for that application - music isn't usually an issue for demos but songs with vocals or vocal elements isn't wise. (Check the music in Spot # 2)
If you think I've been harsh, you haven't had the pleasure of seeking V/O work yet. Its not for the timid or faint of heart. The only thing that will get you work is persistance. So persist!
1.) Practice speaking clearly, naturally and confidently. Not just in front of the mic - but always!
2.) Smile when you speak - ALWAYS. Before your lips begin to open, they better be fully engaged in a wide, heartfelt smile. Your audience can hear it. (This is really rule number 1)
3.) Forget about sounding like those sexy sounding voices or being anyone who isn't YOU. Its your voice you're trying to sell. If they wanted a sound-alike, they could just go hire the real thing.
Sound confident and energetic but never scream or get out of control.
4.) Demos should be fast paced showing a wide range (your range) of reads. Until you get actual work, go from fast to slow to fast to medium paced spots - no more then 20 seconds of each.
But make sure each one is perfect. Mumbled phrases on a demo mean you don't work.
5.) Get used to bad feedback or no feedback at all. Most demos go directly into the trash. Some don't even get opened. All the cassettes the came into our station (on the east coast) were dumped into a desk drawer and we used them to record over. Don't fool yourself. Make your demo good, then make your submission better. Its a tough business.
Go where ever you can to gain experience - cable tv stations, internships at radio stations, record yourself often and listen critically.
Email me with updated demos. I'll gladly tear into them again. (j/k)
Z