Easy does it!
I'd be more conservative than Tom. A 1/4 turn on a truss rod is a big adjustment for a well-built guitar! Go a little bit at a time, and let the guitar settle for a few hours or even a couple of days before dialing in more tension. Check again after a few days and repeat as necessary. Patience is key.
It helps if you can oil the threads before tweaking, but if you can't reach them, don't worry about it. You should feel some resistance, and if the truss rod hasn't been adjusted in a while, it may stick at first. But if it feels like you are bending metal, the rod stops moving, or you hear screeching noises, stop!!
If you are correcting a forward bow, you should pull the neck back (straighter) by hand while adjusting the truss rod. This helps relieve the stress on the threads, and may prevent galling or stripping.
Remember too that there is such a thing as too straight! If the neck is perfectly straight, you will encounter string buzz, and you'll have to raise the action to compensate. Most players prefer a slight forward bow, or "relief"; this gives the string room to clear the middle frets, without raising the action at the high-numbered frets.
You can measure relief by holding down a string at the 1st and last fret with the guitar in your normal playing position, and measuring the distance between the string and the 7th or 8th fret. Somewhere around .010", or the thickness of two playing cards, is a good starting point for most players. The optimum relief varies with your personal playing style; I usually prefer a little more than this.