Phil! DO it yourself! do not take it to a guitar tech... because you are the only one who knows how you like it..the tech knows nothing.
Now, listen to Tom, but only to some. I hate to disagree, but guitar necks are NOT designed to be straight. If they are straight, they sound like ass and buzz, too. but lets not argue about that, since he mentions adding releif in later
Setting your action is a balancing act. the higher your action is, the better tone you'll get.. the lower it is, the better the playability, too low, too much buzz. Most guitarists nowadays, being total pussies, set their action just above the piont where the buzz is too much. thats OK.
Listen to Om when he says lefty-loosy righty-tighty. Tightening your ROD
that will generally straighten your neck, thus lowering your action. So thats what you wanna do. tighten it up in SMALL TURNS (like tom said, 1/4 turn increments) and DONT FORCE IT. if you remember those two things, you wont fuck up your guitar. after every turn, check and see if you like how it plays. THATS THE KICKER check if you like how it plays, because there truly is no formula for playability. you need to like the feel and the sound, so fuck around and find out what you like.
my rant for the day.
xoxo