rob aylestone
Moderator
Maybe the question should be how come big brands who make very large numbers on years old tooling are so much?
It is a combination of Marketing and getting the consumer to want to drink Kool aid as opposed to brand x. Then pushing the envelope as hard as they can to make as much money as they can without compromising sales. Basically what the market will bear. If enough people realized that the $25 Berry gave very similar results and marketing research showed that Berry was selling twice as many mics as them, then shure would be forced to lower their prices. With the 57 and 58 being the proverbial one size fits all workhorse that they are, that is probably not going to happen in our life times. It would be cool if they did do a better job of stocking replacement parts but there is no real incentive for them to do so. In the end it's all about the $$$$$...Their football their rules.Maybe the question should be how come big brands who make very large numbers on years old tooling are so much?