Hi, Jim
You're right, it's about $1000-1300 street. However, the money that people invest in their home studios around is often substantial, so an extra $500 or so for a program shouldn't be much of a problem, from what I've gathered seeing other peoples' studio toys.
It is expensive, but everyone who's used it has raved about it. When I jump in, I'm getting Nuendo, versus
Cubase 5.0, because everything has pointed to Nuendo as being a very high quality product.
True, not a lot of people own Nuendo now, but that's because it's only been available for a short while, if at all, if I'm not mistaken. The Nuendo user base should rise rapidly, and starting a forum for them now would help those first intrepid few who buy the program and want to have some peer discussions about it.
Lastly, this IS a home-recording site, but I believe that many, many readers will eventually own Nuendo, if only because they'll hear that Nuendo offers (I've been hearing from beta users) everything Cubase lacks, with more stability. It's been described as rock-solid by quite a few demo users.
Hope this helps.