muttley600
Banned
Not at all really. I've been making "by hand" for many years now and have no wish to expand into a generic production shop. There are several reasons for this.stetto said:Hmmm, ya know, this thread brought up a curiosity; Considering that many of today's premier "production" brands of acoustics started out as a one-to-a-handfull-at-a-time boutique operation (Gibson, Martin come to mind first), I wonder how many of the present day luthiers have aspirations to one day pump them out ala Taylor...Is it a general ambition or an exception? Some of the makers of highly sought after bench-made boutiques must, at some point, have to deal with the eventuality of a production line...
Eric
As a business you have to identify your market niche. The market segment for high end guitars is saturated even though it is expanding year on year. I don't want to look to compete in direct terms with those guys. What they do they do well. Very few of us "Western" based makers could even think to compete just in terms of labour.
I am best at building bespoke instruments for the musician that wants something that is just not available. Thats what I like to do best. I have a specialised skill within a specialised market and that is my unique selling point.
By expanding the brand and increasing production to a level where you compete with the bigger names there is an inevitable drop in the "hand made" and bespoke aspect to the business and you lose control of the brand to some degree. This is inevitable with the increased investment that is required to tool up, increase stock levels and perhaps the largest consideration marketing. I wouldn't want to encourage the involvement of a large amount of capital investment that that would involve. When I started out I couldn't get anyone interested in investing. Now I get regular approaches from many people.
I'm happy with the nature of the business as it is. I produce somewhere between 20 and 30 bespoke commissioned instruments each year and the same again, maybe more that are "production designs" that I am tooled up to make. Maybe 5 at a time these I sell through various independent outlets or direct. That way I can stay in control. Plus I "need" to spend a fair bit of time at the bench myself, I love it. The bigger you get the less chance you have to be hands on yourself. I can also stay in control of any employees or trainees I might have at the time.
Its taken a lot of hard work getting to where I am and I have no interest in diluting the business for the sake of increased production. That is someone else's market. I am content to develop the business by further perfecting my designs, skills and methods and providing a better service to my existing and future customer base. There a several examples of makers such as myself that have sold the brand to grow and have ended up not even owning their own brand. Not me!!