Modern classical, chill out, cinematic, dramas
What I do is music generally to forget. It supports visuals, so think corporate training, info and staff comms. New products, exhibitions and updates to customers. Often visually boring and in the past, death byPowerPoint. So what we do is shoot the video, produce the graphics and then put music under it. They often pick songs by famous people and because of the licensing, it’s too expensive. They are also very short lived, before they are out of date, so we do music for these, charge a nominal sum for its use, and then in a period of time, it reverts back to us, job done. We then release them, sometimes modified - shortened or lengthened usually, under our name, and whatever they earn, is a bonus, as they already were paid for in terms of time and production costs, like more samples. Quite a few have little hits in them where slides changed or something visual happens, but in most cases, it’s music to fall asleep to. Many clients find producing videos very expensive, and don’t want them to look like podcasts on YouTube, but more like a broadcast news programme. Often a podcast would have worked, but when we suggest actors, or good looking people, they reject them in favour of the factory manager, and assume ‘photoshop’ will cure it. They have complicated scripts full of unimportant stuff, and have to read off the autocue, music is a diversion sometimes.