Short is right.
By itself, it's hard to evaluate because clearly it's not a solo guitar number you're working on. But, it sounds like it's missing highs or presence/brightness and attack, which should be there, unless you've got the tone dialed way back on the guitar.
I usually put the compressor after the EQ, and do it on a the recorded track if it's a single guitar, and only resort to busses (for non-reverb/delay) if I've got multiple instruments that can use the same effect. Certainly, when trying to sort out recording issues, I'd keep it simpler, and put everything except the reverb on this track.
A "little bit of reverb" maybe but it has a distant sound to it. Maybe play with the pre-delay or a different kind of reverb, though at this point, I'd probably only be using a spring reverb in the amp sim (which I guess you aren't using), so maybe try that as a plugin. IOW, I'd like to be evaluating a guitar tone reverb, and that doesn't seem to be what I'm hearing. (I am often wrong, however!)