I despise The Who as well. I will never understand why they were popular.
Well, Pete Townsend was probably the first British pop writer to write from the point of view of the audience, articulating the thoughts, feelings and concerns of pilled up, sharp dressing mods. Also, once they got past being just another English white boy R&B outfit and latched onto the Kinks breathtaking new harder rock sound, they took it to new places just as the Kinks were going in the opposite direction of English calm introspection. And they were damn loud which was bound to be a hit with drugged up drunken youngsters. And once Keith Moon had absorbed Viv Prince's ways and act, he became a wild Tasmanian devil, visually and aurally huge and of course, the smashing up of mics, guitars and drums at the end of gigs was a serious rush for their audience. They also had a great name and when they came up with "My generation", much of their audience perceived it as a solidarity call. Great as the Beatles and Stones were, identification wasn't high on their agenda, being slightly older. And there was the little matter of a number of great songs that Shel Talmy managed to capture well onto the tape........
The Who was the epitome of british rock and roll.
To those that weren't British !
All jests aside though, no band was the epitome of British rock and roll in my opinion. The story of British rock in the 60s is of a nation that rediscovered itself after suffering a
huge inferiority complex where the Americans were concerned. Everything about America was glitzy,cool, attractive and fashionable prior to 1963 to the average English person (I deliberately exclude the Scots, the Welsh and the Irish here) whereas England was just grey. As the old saying went, "Queen Victoria died in 1960".......You guys had Lucille Ball, Bette Davies and Count Basie. We had Pat Coombes, Rita Tushingham and Acker Bilk ! Rock, football and fashion changed that, but especially rock. It took all of those different bands and artists' takes on what they were doing to make the Americans actually want to sound British. Not even the Beatles on their own could do that for longer than a few months. It wasn't dubbed 'the British invasion' for nothing !