Brutus, when you hear a stage comedian almost swallow the mic and it takes on this deep, larger than life tone, that's proximity effect at work. Learning to use proximity effect as a tool is basic to mic technique. Some people can't sing any other way than to swallow the mic, adding bass to compensate for the natural thin, high sound of their voice. Some singers put the mic just far enough away to add a little bass boost, and some move in and out, using proximity as an effect. The trick is to drop your volume as you get closer, so you maintain a relatively constant volume while adding proximity for low end emphasis. That's why a lot of engineers put the pop filter several inches from the mic, to keep inexperienced singers from moving into the proximity field accidentally, creating uneven tone. When you put that SM57 right up against the grill of a guitar cab, you are creating proximity effect on purpose, to capture lows from the speaker that might be lost otherwise. Hope this helps- Richie