Just attended the IMSTA FESTA event this past weekend. It was a relatively small event of 30 plus pro-audio companies hosted by SAE Institute. Namm is great but I kind of like smaller events better in a sense that you get to talk to people and have a one on one conversation. In any case I was able to take some footage and put them all in this YouTube video. The first 3 presentations are from Native Instruments, Soundworks and Fl Studio followed by some pictures. There were some discounts available.

In general some companies came really prepared but a few didn't really have much to say. You really need a passionate representative who actually knows the product very well! They had more useful seminars but it's really hard to actually be able to record stuff sometimes.