promotions - test markets

gullyjewelz

New member
Anyone ever do a "test market" campaign? Where you pay the radio station for a test run on the release of a song? Or is this still considered "payola"? I was told that there is a difference and some indie labels have done it - simply as a means of raising their soundscan numbers and visisibility . . .

Any one with knowledge?
 
havent heard of anything like that...might have to do some reasearch on that..
 
bryan farrish radio promotions - any one heard of this company?

here is one of their statements on hip hop - do u think this is an accurate statement -

"Hip hop and rap can be described simply by: "Show me the wax!" And R&B is not far behind. Hip hop and rap are very workable to college, mixshow, and commercial regular rotation, whereas R&B is more suited to just regular rotation. Again, be prepared with the wax!

Hip Hop and rap have something that no other genre (except maybe metal) has... a strong grassroots album-buying population that does not rely on commercial radio for guidance. Yes, commercial regular rotation is a huge boost, but hip hop and rap can flourish (and sell a lot of albums) from just college and mixshow spins alone. And this not diminishing: More and more wax is being requested by stations... it is in short supply!"
 
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