andrushkiwt
Well-known member
In summary, a handful of Norwegian songwriters craft today's biggest and most successful songs (Minaj, Taylor Swift, Beiber, etc..). Here's an in depth article from The Atlantic covering the story. Even if you don't listen to this music, and I'm with you on that one, there is a lot to learn here. At worst, it's an interesting read.
Karl Martin Sandberg, Mikkel Eriksen, Tor Hermansen and Other Songwriters Behind the Hits of Katy Perry and Taylor Swift - The Atlantic
quick excerpt: "Hits are shopped like scripts in Hollywood, first to the A-list, then to the B-list, then to the aspirants. “… Baby One More Time,” the Max Martin song that made Britney Spears’s career, was declined by TLC. Spears’s team later passed on “Umbrella,” which made Rihanna a star. The most-successful songwriters, like Max Martin and Dr. Luke, occasionally employ a potentially more lucrative tactic: They prospect for unknowns whom they can turn into stars. This allows them to exert greater control over the recording of the songs and to take a bigger cut of royalties by securing production rights that a more established performer would not sign away."
Karl Martin Sandberg, Mikkel Eriksen, Tor Hermansen and Other Songwriters Behind the Hits of Katy Perry and Taylor Swift - The Atlantic
quick excerpt: "Hits are shopped like scripts in Hollywood, first to the A-list, then to the B-list, then to the aspirants. “… Baby One More Time,” the Max Martin song that made Britney Spears’s career, was declined by TLC. Spears’s team later passed on “Umbrella,” which made Rihanna a star. The most-successful songwriters, like Max Martin and Dr. Luke, occasionally employ a potentially more lucrative tactic: They prospect for unknowns whom they can turn into stars. This allows them to exert greater control over the recording of the songs and to take a bigger cut of royalties by securing production rights that a more established performer would not sign away."