I don't think friendliness has anything to do with it. I don't know about anyone else, but I tried playing it and it ain't playing. I re-freshed the page 3 times and still couldn't get it to play.
EDIT: Nothing wrong with your link, the problem was on my end. Sorry.
OK, first of all, this is so far from anything I'd ever listen to. Having said that, this is very well done, pretty awesome actually. Love the vocals. At first, I was going to say the lead vocal was a little too dry for this kind of production. But by about 2 minutes in, I got used to it and found it very soothing and easy to understand every word. I think the song builds perfectly and the arrangement is really great. Very well done. Impressive.