You have to be young, cute, and be a social media whore with a lot of "friends". That is the new "word of mouth". No one is going to read your blog. Not because it's bad, but more because it's just another blog sitting out in the vast nothingness of the interwebs. How will they find it? How does anyone know it even exists? That's the problem with blogs. They're like any other piece of creative media - hidden in cyberspace. No one knows it's there unless they're told how to find it. How do you reach all of those people? You have to be young, cute, and be a social media whore with a lot of "friends". That is the new "word of mouth".
As much as I hate to admit it, I do believe this to be more accurate & true than anything else these days!
This, to me, is why we now have 'average music' or even less as the accepted 'norm' as opposed to what was once 'great music'.
Back then, it was about talent, good songs & those who could actually sing them.
Now it seems to be basically hype over substance.
"Don't look so good?
No problem! We can air brush all your photos and cake you up with 2 pounds of makeup for the stage!
Can't sing too well?
No worries! We'll make you sound good in the studio - we have 'auto tune/pitch correct'.
Haven't written any songs?
You're in luck! Those hardly matter any more.
Can't play any instruments?
Doesn't matter! You look egotistical & narcissistic enough that you'd want to be out front & center on stage anyway.
But what's that you say - you're young, preferably under 20 - AND you have a Facebook page with at least 50 people that are willing to click on 'Like' so long as they're told that others will do the same?
Well then congratulations!
You're in!
Have a seat!
We'll sign you right here & now!"
Good grief!!!
And yet can anyone of us name an actual 'so-called hit song' from even just 2-3 years ago?
I can't!
But I can name all kinds of them from 30-50 years ago.