There really is nothing better than a completely analogue listening experience, from mic to tape to vinyl or cassette, it warms the soul from within.
I mean, unfortunately due to the capatalising society we all live in, electronic industry manufacturers need to keep ticking over(capatalising), and to become a major earning company you have to be one step ahead of your competitors.
Now how do you do that.....by offering something new, something revolutionary to get poeple thinking are this is the "next big thing", if i'm not up with that i'm not cool.
Companies the world over make billions of $'s playing on this "cool" conciousness as they know poeple are suckers for it!!
So we are drugged into thinking digital is the way ahead by baffling us with technical specification and computer language talk. Oh that is another thing we are all suckers for...computers and computer tech talk has a phenomenon of making these digital products seem hyper sophisticated when the fact is they are utter s**t, only to be replaced a year later by an "improved" version of utter s**t!!
So mediums are constantly changing, products supposedly improving with each new release, studios not cool if they haven't got the latest soft synth and so we have ended up with a completely over inflated music recording industry with so many products on offer (yes, hand your money over again) that the emphasis has shifted away from quality to QUANTITY!
How cheap can we build this, how much stuff can we cram in it, which hip hop artist can we get to attatch to it.
The fact is, we are all being taken for "wallet" ride coz the fact remains that analogue is the first and the "original" and still remains the purest and nicest sounding recording medium known, but unfortunately that does not bode well for company profit margins
as there would be nothing new on offer to buy.
So we are left with a medium whereby it is almost completely impossible for an analogue recording to be played back on an average consumer level home stereo system so we are resorted to turning our lovely analogue recordings to the digital realm just so others can listen to our material!!
This process zaps all the life from the recording, end of story
I have a passion for electronic music and just recently i have sold off all my digital sileage (i think that's spelt correct) and gone complete analogue, synths/drum machines, and i have now bought a nice 4track reeel to reel for my recordings.
Some poeple think i'm crazy but nowadays i'm after quality not quantity and i truly belive my recordings will stand the test of time compared to this new wave soft synth s**t.
I think sometimes you have to back to go forwards, i hope so
Jiggz
ps. Didn't know i could rant so well